Deal Calculator

๐Ÿ’ฐ Deal ARR & Contract Value

Enter company size and pricing to instantly calculate Monthly Recurring Revenue, Annual Recurring Revenue, and Total Contract Value.

๐Ÿข Company & Pricing Inputs
Total headcount at prospect company
Standard rate: $8โ€“$15/emp/mo
Typical: 12 months
Volume or pilot discount applied
One-time onboarding fee if applicable
% of employees on platform (affects effective CPE)
Monthly MRR
โ€”
Per month, post-discount
ARR
โ€”
Annual recurring revenue
Total Contract Value
โ€”
ARR ร— months + impl. fee
List Price ARR
โ€”
Before discount
Discount Savings
โ€”
Annual value given away
Effective CPE / Month
โ€”
Cost per engaged employee

How This Is Calculated

MRR = employees ร— price ร— (1 โˆ’ discount%)
ARR = MRR ร— 12 (always annualised, regardless of contract length)
TCV = MRR ร— contract_months + implementation_fee
List Price ARR = employees ร— price ร— 12 (no discount)
Effective CPE = MRR รท (employees ร— utilization%) โ€” cost per active user
๐Ÿ“ Quick Size Reference
50
Small / SMB
$6K ARR
150
Lower Mid
$18K ARR
300
Core ICP
$36K ARR
600
Upper Mid
$72K ARR
1,000
Enterprise
$120K ARR
2,000
Max ICP
$240K ARR
Funnel Calculator

๐Ÿ”ฝ Funnel & Revenue Forecast

Set your contact pool size and conversion rates at each stage to project closed deals and expected ARR. Pre-filled with DailyBurn's current assumptions.

โš™๏ธ Funnel Inputs
Total contacts in list (2K companies ร— 2)
Per closed deal. $100K รท 6 = ~$16,667
90-day sprint = 3 months
๐ŸŽš๏ธ Conversion Rates โ€” Drag to adjust
10%
Phone picked up or email replied. Industry avg: 8โ€“15%
15%
Showed enough interest for further conversation
25%
Booked and showed for demo with Nathaniel
40%
Signed contract. Target: 35โ€“45%
Projected Closed Deals
โ€”
Target: 5โ€“7
Projected ARR
โ€”
Target: $100K
Contacts Needed for $100K ARR
โ€”
At current conversion rates
Demos Needed
โ€”
To hit $100K ARR
Total Demos Projected
โ€”
From current list
Gap to $100K
โ€”
Positive = on track

How This Is Calculated

Stage counts flow down sequentially: Contacts โ†’ Connects โ†’ Follow-ups โ†’ Demos โ†’ Closed
Connects = Contacts ร— connect_rate
Follow-ups = Connects ร— followup_rate
Demos = Follow-ups ร— demo_rate
Closed = Demos ร— close_rate
Projected ARR = Closed ร— avg_deal_size
Contacts needed for $100K = (100000 รท avg_deal_size) รท (connect ร— followup ร— demo ร— close)
Pipeline Calculator

๐Ÿ“Š Weighted Pipeline Value

Enter every active deal, its estimated ARR, and the stage it's in. The calculator applies stage-weighted probabilities to give you a realistic expected revenue number.

๐Ÿ“‹ Stage Probability Settings
Prospecting
%
Connected
%
Demo Booked
%
Demo Done
%
Proposal Sent
%
Verbal Yes
%
๐Ÿ“ Active Deals
Company Name Est. ARR ($) Stage Weighted ARR
๐Ÿ“ˆ Pipeline Summary
Total Pipeline (Gross)
โ€”
Sum of all deal ARRs
Weighted Pipeline
โ€”
Probability-adjusted
Best Case ARR
โ€”
Demo-done + above ร— gross
Active Deals
โ€”
In pipeline right now
Avg Deal Size
โ€”
Gross รท deal count
Coverage Ratio
โ€”
Weighted รท $100K target

How This Is Calculated

Weighted ARR per deal = deal_ARR ร— stage_probability%
Total Weighted Pipeline = ฮฃ (each deal's weighted ARR)
Best Case = sum of all deals in "Demo Done", "Proposal Sent", or "Verbal Yes" stages at their full (gross) ARR value
Coverage Ratio = weighted_pipeline รท $100K target โ€” you want this above 2.0ร— to feel confident hitting quota
Quota Analysis

๐ŸŽฏ Quota Gap & Attainment

Track progress toward the $100K ARR target. See how many more deals you need, how many demos that requires, and how many calls Altin needs to make to get there.

๐Ÿ Target & Current State
90-day goal: $100K by June 15
Signed contracts only
From Pipeline tab or manual entry
$100K รท 6 deals = ~$16,667
Demos โ†’ Closed Won
How many calls to get 1 demo booked
Days until June 15, 2026
For calls-per-day calculation
ARR Gap
โ€”
Target โˆ’ (closed + weighted)
Attainment
โ€”
(Closed + weighted) รท target
Deals Still Needed
โ€”
To close the gap
Demos Still Needed
โ€”
At current close rate
Calls Still Needed
โ€”
To generate required demos
Calls / Day Required
โ€”
Over remaining working days

How This Is Calculated

ARR Gap = target โˆ’ (closed_ARR + weighted_pipeline)
Attainment = (closed + weighted) รท target ร— 100
Deals needed = ceiling(gap รท avg_deal_size)
Demos needed = ceiling(deals_needed รท close_rate)
Calls needed = demos_needed ร— demo_to_call_ratio
Calls/day = calls_needed รท (days_remaining ร— working_days/7)
Marketing Efficiency

๐Ÿ“ฃ CPL & CAC Calculator

Calculate Cost Per Lead, Cost Per Demo, and Cost Per Acquisition across each marketing channel. Know which spend is efficient before you scale it.

๐Ÿ’ธ Channel Spend & Lead Volume
Channel Monthly Spend ($) Leads / Mo Demos / Mo CPL Cost / Demo
๐Ÿท๏ธ Customer Acquisition Cost
Auto-calculated from channel table above
Estimated hrs/mo in calling + follow-up
Fully-loaded hourly rate (salary / 160 hrs)
Apollo + HubSpot + JustCall combined
For CAC calculation denominator
Revenue per closed customer
Total Monthly Cost
โ€”
Ads + sales time + tools
CAC
โ€”
Total cost รท deals closed
CAC Payback Period
โ€”
Months to recover acquisition cost
LTV (3-yr)
โ€”
ARR ร— 3 (simple estimate)
LTV : CAC Ratio
โ€”
Target: >3ร— for healthy unit economics
Sales Time Cost
โ€”
Hours ร— rate (often hidden cost)

How This Is Calculated

CPL = channel_spend รท leads_generated
Cost per Demo = channel_spend รท demos_generated
Total Monthly Cost = ad_spend + (sales_hours ร— hourly_rate) + tool_cost
CAC = total_monthly_cost รท deals_closed
CAC Payback = CAC รท (ARR รท 12) โ€” months of MRR to recover acquisition cost
LTV:CAC = (ARR ร— 3) รท CAC โ€” a ratio above 3ร— means you have healthy unit economics
Sales Tool

๐Ÿ“ˆ Prospect ROI Calculator

Use this during or after a discovery call to show the prospect the financial case for DailyBurn. Compare what they currently spend vs. what they get with a utilization-focused wellness platform.

๐Ÿข Prospect Details
Total headcount
For turnover & absence cost model
Industry avg: 13โ€“19% for mid-market
What they spend today (gym stipend, EAP etc.)
Industry avg: 15โ€“25% for traditional programs
Digital platforms avg: 45โ€“65% active users
๐Ÿ”ข Cost & Savings Model
Current Annual Wellness Spend
โ€”
Employees ร— current $/emp/yr
Cost per Actively Engaged Employee (Current)
โ€”
Spend รท (emp ร— utilization%)
DailyBurn Annual Cost
โ€”
$10/emp/mo ร— 12
DailyBurn Cost per Engaged Employee
โ€”
At expected utilization
Turnover Cost (Annual)
โ€”
Departures ร— 50% of salary
If Turnover Drops 2%
โ€”
Direct cost saving from retention
DailyBurn ROI โ€” First Year
โ€”
Turnover savings รท DailyBurn cost (conservative estimate)
๐Ÿ’ฌ Suggested Pitch Line (auto-generated)

How This Is Calculated

Current CPE = current_spend_total รท (employees ร— utilization%)
Turnover Cost = (employees ร— turnover%) ร— (salary ร— 0.50) โ€” industry standard: replacing an employee costs ~50% of annual salary
Turnover Savings (2% reduction) = (employees ร— 0.02) ร— (salary ร— 0.50)
ROI = turnover_savings รท DailyBurn_annual_cost ร— 100
Note: This is a conservative single-lever estimate using only turnover savings. Real ROI includes absence reduction, productivity gains, and employer branding value.
Apollo.io

๐Ÿ”‘ Apollo Credits Planner

Plan your contact enrichment batches against your 12,000 monthly credit limit. Know how many contacts you can enrich and when to stop before running out.

๐Ÿ“ฆ Credit Budget
Your plan: 12,000/month
Current billing cycle: 11,355 (resets Apr 4)
Check Apollo dashboard for current usage
Apollo standard: ~10 credits/contact
Company-level enrichment: ~5 credits
Credits reset April 4
Credits Remaining This Cycle
โ€”
Cycle budget โˆ’ used
Contacts Enrichable Now
โ€”
Remaining รท 10 credits
Contacts Per Month (full cycle)
โ€”
12,000 รท credits/contact
Months to Enrich 4K Contacts
โ€”
At standard rate
% of Cycle Used
โ€”
Used รท cycle budget
Companies Enrichable / Month
โ€”
At 5 credits per org
๐Ÿ“… Batch Planner โ€” How to Spread 4K Contacts

How This Is Calculated

Credits remaining = cycle_allowance โˆ’ credits_used
Contacts enrichable now = floor(credits_remaining รท credits_per_contact)
Months to 4K = 4000 รท (monthly_allowance รท credits_per_contact)
Apollo note: Each contact enrichment uses credits to pull email + direct dial + company data. Exporting a contact you've already seen in a search is free โ€” only enrichment costs credits. Bulk enrichment via CSV upload also uses ~10 credits/contact.